Cigna wanted to create a top-shelf digital healthcare offering
to help users navigate their coverage and make the most of
Backed by research that explored the interactions users have
with their healthcare providers, we conducted a narrative design
workshop with Cigna executives to identify critical suppor moments across various health-related scenarios.
This led to
a series of features that would address those needs, which we
brought to life through a functional prototype.
The visual design leveraged Cigna brand colors to divide the app
into three buckets of functionality that aligned with core user
needs — managing your plan, finding care, and getting support.