I’m Doug Merritt and I work as an Art Director at Citizen with a focus on UI/UX and information design. I enjoy organizing complexity and creating digital experiences that are easy to use and understand.

In my spare time I ride bikes and climb mountains.

Digital Work

Cigna Compass
Brighthouse Financial
Cigna One Guide

AT&T GoPhone

Print Work

ARTCRANK 2011–2014

We’re Still Angry


Reach out via email, LinkedIn, and Etsy.

Digital Work

Brighthouse Financial

MetLife’s new life insurance and annuities company, Brighthouse Financial, needed a site that would build trust with consumers.

As the visual lead on this project, my team and I considered fresh brand guidelines, new positioning, and user needs to build a site around core themes of simplicity and transparency.

We captured the visual language of the brand with a design system that uses color, interactions, and motion to help orient users and support their experience with a site that feels dynamic and responsive.

View motion study ︎