MetLife’s new life insurance and annuities company, Brighthouse
Financial, needed a site that would build trust with consumers.
As the visual lead on this project, my team and I considered fresh
brand guidelines, new positioning, and user needs to build a site
around core themes of simplicity and transparency.
We captured the visual language of the brand with a design
system that uses color, interactions, and motion to help orient
users and support their experience with a site that feels dynamic